Marketing News

Odele Expands To Walmart

An edited collection of Odele’s elevated hair care essentials will be available to customers across over 1,500 Walmart stores nationwide and online.

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By: Lianna Albrizio

Associate Editor

Hair care brand Odele is continuing its retail expansion into Walmart. An edited collection of Odele’s elevated hair care essentials will be available to customers across over 1,500 Walmart stores nationwide and online. Founded in January 2020 by Lindsay Holden, Britta Chatterjee and Shannon Kearney, Odele was created as a modern masstige brand. “At Odele, we’re hyper focused on making accessible what once felt exclusive—prestige performance, thoughtful design and truly inclusive ...

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